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| Summer Trial for Purcellville and Loudoun Area Piano Students: www.piano2go.com |
Our Popular Summer Trial is a Smashing Success!
It's high time for me to review the success of our 6-lesson summer trial program. So far this summer, we've enrolled 10 students in our summer trial (1 60 minute student, 1 45-minute student, and 8 half-hour students), all of whom found Piano 2 Go's summer program on Google. Also over the summer, we lost a family of 4 students in July who moved out of the area, 5 students in June who were away too much over the summer or simply don't attend through the summer, and two families who deducted a family member from their enrollment. That's a loss of 11 students, or roughly 22% of my class roster at the time. I also expect 5 - 10 hours of student absences a week, due to students traveling or attending summer camps. I know from experience to expect this every year, but what does a piano studio owner do with the extra time on her hands? The summer trial is a great way to turn the vacancies and vacation cancellations into opportunities for new customers. New customers get to experience my dependability and assess teacher-student compatibility before signing on to a longer-term relationship. The program is also discounted (1 free lesson and I waive the travel fee) so families love the value!
Lessons can take the format of summer camp if desired, and we can do fun projects such as learning top-40 pop songs, doing 12-bar blues duets and jazz jams with the teacher, and supplementing with rhythm games and hand drum accompaniment. I can even tote my Roland speaker along and teach kids improvisation while accompanied by YouTube backing tracks.
So what happens in the fall? I will be able to place most of those who are available for low-demand times right away (pre-3pm and weekends) and those needing prime-time slots (3pm - 7pm) are usually be happy to wait a few months for a regular slot. In the meantime, I e-mail my weekly cancellations every Sunday, and students on the wait list can pop into those times until a regular, recurring time slot is available. This system has been working beautifully for the summer months, and families are happy to select from the weekly cancellation list. In fact, there hasn't been one week my summer trial students haven't found a cancelled time that works for them each week. I've even been able to offer several trial students a regular, recurring time.
So I'd say our summer trial program has been a huge success! I've been having a great time getting to know new students this summer and look forward to incorporating as many new faces as possible into the fall schedule. Next year, the only thing I plan to do a bit differently is to offer a 4-lesson trial as well, for those who join up later in the summer. So bookmark our website (www.piano2go.com) and look ahead for our 2018 summer trial programs!
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For more information on Piano 2 Go's mobile lesson service or summer trial program, visit our website at www.piano2go.com!
